Regional markets remain on an upward trend
The 2026 official land price survey showed a fifth consecutive annual increase in nationwide average residential, commercial and all-use land values. Regional Japan also continued to record upward movement.
Tourism is reshaping selected markets
A commercial land survey point in Hakuba, Nagano, rose 35.2% year on year, supported by strong hotel and retail demand linked to tourism. Such markets can behave very differently from ordinary regional residential areas.
Local fundamentals matter more than national averages
International investors should evaluate each regional market separately, including visitor demand, population trends, infrastructure, seasonality, development rules and the likely buyer pool when the property is eventually sold.